In local SEO, your website’s structure is crucial in determining your visibility in search results. At Hoquesons, we emphasise the importance of a well-structured website that improves user experience and helps search engines understand your business’s local relevance. Our systematic approach includes:

1. Localised Keyword Research: The process involves in-depth research to identify high-value local keywords relevant to your enterprise. Our objective is to uncover the search terms that your local target audience utilises, focusing on geographic indicators and localised phrases.
2. Site Architecture Planning: A well-organized site facilitates navigation of your content for users and search engines alike. We structure your site logically and hierarchically, ensuring every page is accessible within a few clicks of the homepage. Additionally, we utilise localised URL structures wherever appropriate to emphasise the geographic relevance of your business.
3. On-Page Optimisation: We optimise every page on your website with localised metadata, header tags, alt text, and keyword-rich content. We ensure that your content addresses the needs of local users, positioning you as a go-to resource in your geographic locale
4. Local Business Schema Markup: We help search engines better understand your local business by adding schema markup to your website. This information can enhance your visibility in local search results and improve your click-through rates.

Location-specific landing pages are essential for local SEO. They can significantly boost your business’s visibility in your target area. At Hoquesons, we specialise in creating and optimising these pages to drive both online traffic and customer conversions. Here’s how we elevate your local presence:

1. Localised Content: We can help you create localised content relevant to your target audience in your specific location. This could include blog posts, articles, landing pages, and other types of content. We can also help you optimise your existing content to make it more localised.
2. Clear Contact Information: Include your contact information prominently on your website and all your marketing materials. This includes your phone number, email address, and website address. You should also include a map and directions to your physical location.
3. Help people find you on Google Maps: We’ll help you claim and optimise your Google My Business listing. This will make sure that your business shows up in Google Maps search results and that potential customers can easily find your address, hours of operation, and contact information.
4. Collect and Display Customer Testimonials: Customer testimonials are a great way to build trust with potential customers. Include testimonials on your website and in your marketing materials to show potential customers what other customers have to say about your business.
5. Optimise Your Website for Mobile: More and more people are using their smartphones and tablets to access the internet. We’ll make sure that your website is mobile-friendly so that potential customers can easily find and access your website from their mobile devices.